Necessities of Life

A Research Brief at Media Post looks at how people are saving money in this tough economic climate. Among the findings: Of the 2576 adults surveyed, 63% have purchased more generic drugs and 45% have brown-bagged instead of lunching out, but only 17% have changed or cancelled cell phone service. And 52% won't even consider a cell phone change.

Those least likely to cut back on cell service are the "Matures" (65+), at 11%. (Hm, I used to be old -- I am happy to see that I have reversed course to Mature')

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